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Whos Your City?: How The Creative Economy Is Making Where To Live The Most Important Decision Of Your Life

International Bestseller

All places are not created equal.

In this groundbreaking book, Richard Florida shows that where we live is increasingly a crucial factor in our lives, one that fundamentally affects our professional and personal prospects. As well as explaining why place matters now more than ever, Who's Your City? provides indispensable tools to help you choose the right place for you.

It's a cliché of the information age that globalization has made place irrelevant, that one can telecommute as effectively from New Zealand as New York. But it's not true, Richard Florida argues, relying on twenty years of innovative research in urban studies, creativity, and demographic trends. In fact, as new units of economic growth called mega-regions become increasingly specialized, the world is becoming more and more "spiky" - divided between flourishing clusters of talent, education and competitiveness, and moribund "valleys."

All these places have personalities, Richard Florida explains in the second half of Who's Your City?, and happiness depends on finding the city in which you can balance your personal and career goals to thrive. More people than ever before now have the opportunity to choose where to live, but at different points in our lives we need different kinds of places, he points out - what a couple of recent college graduates want from their city isn't necessarily what a retiree is looking for. You have to find the place that suits you best: a boho-burb neighbourhood isn't likely to be the best fit for patio man.

So, for the first time, Who's Your City? ranks cities by their fitness for various life stages, rating the best places for singles, young families, and empty nesters. It summarizes the key factors that make place matter to different kinds of people, from professional opportunities to the closeness of family to how well it matches their lifestyle, and provides an in-depth series of steps to help you choose the right place wisely.

Sparkling with Richard Florida's signature intellectual originality, Who's Your City? moves from insights to studies to personal anecdotes, from a startling "Singles Map" of the United States to surprising data on the difference aesthetics makes to people's sense of place. A perceptive and transformative book, it is both a brilliant exploration of the fundamental importance of place and an essential guide to making what may be the most important decision of your life.


From the Hardcover edition.

The Rise of the Creative Class: And How Its Transforming Work, Leisure, Community and Everyday Life

The Washington Monthly 2002 Annual Political Book Award WinnerThe Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.Just as William Whyte''s 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class.The Rise of the Creative Class chronicles the ongoing sea of change in people''s choices and attitudes, and shows not only what''s happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

Who's Your City?: How The Creative Economy Is Making Where To Live The Most Important Decision Of Your Life

International Bestseller

All places are not created equal.

In this groundbreaking book, Richard Florida shows that where we live is increasingly a crucial factor in our lives, one that fundamentally affects our professional and personal prospects. As well as explaining why place matters now more than ever, Who's Your City? provides indispensable tools to help you choose the right place for you.

It's a cliché of the information age that globalization has made place irrelevant, that one can telecommute as effectively from New Zealand as New York. But it's not true, Richard Florida argues, relying on twenty years of innovative research in urban studies, creativity, and demographic trends. In fact, as new units of economic growth called mega-regions become increasingly specialized, the world is becoming more and more "spiky" - divided between flourishing clusters of talent, education and competitiveness, and moribund "valleys."

All these places have personalities, Richard Florida explains in the second half of Who's Your City?, and happiness depends on finding the city in which you can balance your personal and career goals to thrive. More people than ever before now have the opportunity to choose where to live, but at different points in our lives we need different kinds of places, he points out - what a couple of recent college graduates want from their city isn't necessarily what a retiree is looking for. You have to find the place that suits you best: a boho-burb neighbourhood isn't likely to be the best fit for patio man.

So, for the first time, Who's Your City? ranks cities by their fitness for various life stages, rating the best places for singles, young families, and empty nesters. It summarizes the key factors that make place matter to different kinds of people, from professional opportunities to the closeness of family to how well it matches their lifestyle, and provides an in-depth series of steps to help you choose the right place wisely.

Sparkling with Richard Florida's signature intellectual originality, Who's Your City? moves from insights to studies to personal anecdotes, from a startling "Singles Map" of the United States to surprising data on the difference aesthetics makes to people's sense of place. A perceptive and transformative book, it is both a brilliant exploration of the fundamental importance of place and an essential guide to making what may be the most important decision of your life.

Whipper Snappers: Greed, abuse, control and murder - the trilogy starts in Florida!

The lure of Floridaas charm was too overpowering for Rebecca Carr, a Canadian high school student who, while visiting Daytona Beach on spring break in her senior year, fell hard for Manny OaBrien, a handsome university Marine Biology student who was simply out that night looking for a good time. Several years later, when Beckyas remains are found buried in a shallow grave on the construction site of a golf course in a new upstart gated community just outside St.Cloud, Florida, is when Osceola Sheriffas detective, Sarah Wills gets involved. The evidence leads Sarah to a group of four gifted young men, labeled by their university professor, Bill Holt, as the Whipper Snappers. DNA is found to be everywhere, yet the facts make this investigation complicated. However, once Sarah arrives at a theory about what happened, she starts her relentless pursuit of the Whipper Snappers and is forced into a mental game with the brilliant and driven Frank Hamon. Just when things seem hopeless for Sarah, she takes one last stab and pleads her case to the DA. She is surprised when he hands down his decision for Sarah to make the arrest. The surprise ending makes this story exciting and enjoyable. This story is not for the skim readerait forces you to be on your toesa] Feeling up to the challenge?

The Breakthrough Illusion: Corporate America's Failure To Move From Innovation To Mass Production

Guide & Reference to the Amphibians of Eastern & Central North America (North of Mexico)

The Bartletts'' guide to amphibians provides up-to-date accounts, range maps, and photos of the 239 recognized species and subspecies of frogs, toads, treefrogs, and salamanders found in eastern and central North America, from west Texas to Manitoba, to the eastern seaboard. Species descriptions are grouped by family, and each entry details size, appearance, behavior, range/habitat, prey, and similar species. For ease of use, description, map, and color photo are organized on the same page. In the general introduction, the authors provide an overview of taxonomy, habitats, and population trends, including species in decline. Devoted solely to amphibians, this authoritative and user-friendly guide will appeal to a broad range of users, from hobbyists and amateur naturalists wanting to quickly identify neighborhood frogs to biologists and herpetologists seeking a focused, well-organized and detailed, fully illustrated field guide.

Guide & Reference to the Snakes of Eastern & Central North America (North of Mexico)

This volume provides an up-to-date guide to the identification, range, habitat, and status of snakes found within eastern and central North America, from west Texas, to western Manitoba, to the eastern seaboard. Species accounts are grouped by family (Blind Snakes, File Snakes, Boas and Pythons, Colubrid Snakes, and two families of venomous snakes) and illustrated with 251 color photos showing species, subspecies and most natural intergrades and color phases. The descriptive text combines details of appearance, naturally occurring color morphs, behavior, range/habitat, prey, and look-alikes with the authors'' personal field observations. Enhancing the text are 98 distribution maps. For ease of use, photos, range maps, and descriptive text are presented on the same page. Introductory chapters explain snake taxonomy and habitats, and they survey the legal and safety issues that should govern any attempts to handle these animals. For the general reader curious about the identity of a backyard visitor, the resource manager or naturalist seeking an engaging the informative handbook, or the herpetologist seeking an authoritative single volume devoted only to snakes, the Bartletts'' Guide and Reference provides a handy, detailed, readable, and richly illustrated guide.

Identification And Geographical Distribution Of The Mosquitoes Of North America, North Of Mexico

Greatly anticipated and sorely needed, this book updates the successful guide to North American mosquitoes published by the American Mosquito Control Association in 1981. It includes 12 new species that have since been added to the North American mosquito fauna, revised distribution maps of all species, and revised and completely illustrated identification keys for the adult females and fourth instar larvae of all 174 species and subspecies known to occur in North America, north of Mexico. In chapters on adult and larval morphology, the coauthors--both world-renowned in their field of taxonomy--discuss the anatomical structures mentioned in the keys and pictured on full-page plates. They provide separate generic keys for adult females and larvae and keys to the species of each genus. In addition, they show the geographical distribution of each taxon in a series of maps and include a synopsis of the occurrence of species in the states and provinces of the United States and Canada. This book's usefulness to mosquito control programs cannot be overestimated. For example, it deals with 9 exotic species that have been introduced and today successfully thrive in North America. Several are increasing their range and this book will help identify these species when they first invade an area. Because of the occurrence of mosquito-borne diseases and the widespread distribution of mosquitoes as pests to humans, professionals must know how to identify them. With its wealth of up-to-date information, this book is the only one of its kind available for specialists working on mosquito-borne diseases and in mosquito control units and for both introductory and advanced students who study entomology. ""

Guide To The Vascular Plants Of Florida

In this second edition of the only comprehensive identification manual and definitive guide to the highly diverse flora of Florida, over 100 additional species have been added, nomenclature updated, and families arranged alphabetically for easier reference. With more than 4,000 kinds of native and non-native ferns and fern allies, non-flowering seed plants, and flowering seed plants that reproduce outside of cultivation, Florida has the third largest plant diversity of any state in the nation. Some of its plant species are found nowhere else in the world; many of these are endangered. Because of the state's mild climate, many non-native species--including major pest species--readily become naturalized, contributing nearly one-third of the species of known flora. Wunderlin and Hansen provide a means to identify these plants through a series of taxonomic keys to family, genus, and species. They give the up-to-date accepted scientific name of each species, the major nomenclatural synonyms, many common names, the general habitat preference, and, for plants not native to Florida, the place of origin. For biologists, conservationists, gardeners, educators, and environmental consultants, this guide provides in a single volume a means to identify the abundant and diverse flora of the Sunshine State.